In online marketing, lead generation simply is the initiating of customer interest or inquiry into services or products of an organization. Leads can also be generated for various purposes including direct mail list generation, e-newsletters, or cold sales leads. These are generated by the company’s salespeople who are well versed in creating effective and resourceful marketing campaigns that generate leads for the company. The process of generating leads can also be outsourced to companies that offer lead generation services. The outsourcing of lead generation offers numerous advantages and benefits to a company which includes but not limited to:
Lead generation does not only help to generate potential clients and customers but it also helps in nurturing these leads. The process of nurturing includes the creation of a relationship with prospects, improvement of conversion and sales, etc. Lead nurturing can be done through different strategies depending on the type of business and target market. Below are some of the strategies used by companies in generating leads:
Email Marketing Targeting – Email marketing allows the company to segment the target audience based on their interests and purchase tendencies. It is considered one of the most effective forms of lead generation because it allows for the prompt sending of promotional messages. It helps in increasing the sales cycle and response rates. Email marketing is one of the best ways of identifying prospects through the use of personalization techniques and targeting specific groups. The increase in response rates and the reduction in bounce rate can be attributed to email marketing.
Social Media is one of the most effective lead generation tools available today. The increase in users of social media sites such as Facebook, Twitter, LinkedIn, etc has given rise to the concept of lead generation by social media. Companies that have an active presence on these social media sites can reach out to a wider target audience. A company can easily create an online presence using social media by offering its products and services in a more personal way to its customers.
Telemarketing Leads can also be generated using telemarketing calls. This approach is cheaper than other lead generation strategies and does not involve too much investment. However, it requires a lot of research and planning to make successful telemarketing calls. Most companies who are interested in telemarketing leads should consider carefully how they would use the information gathered through telemarketing calls to generate more leads and increase their sales. Go Now and learn how to increase your sales.
Facebook Advertising – Most companies these days are now aware of the potential that Facebook has as a medium for lead generation. Because of this, many have taken advantage of this opportunity. Companies can advertise their products and services on Facebook by making sure they have qualified leads. Qualifying leads is easier when companies take advantage of the different ways of Facebook advertising. One of these methods is through the use of Facebook fan pages.
Google+ Local is a social media platform that offers a feature wherein your business’s page can be linked to your Google+ page. Therefore, when someone searches for something related to your business, they will see your business’s page. With the help of this connection, you will be able to reach targeted leads through the search ads that appear on Google. You can use these search ads to drive more traffic to your website. Since your page is linked to your brand, Facebook fans and Google+ Local followers will be able to access the information you shared through your Google+ Local page.
Other Marketing Strategies Lead Generation from other sources should always be a part of your lead generation plan. You should also look into nurturing your leads through other means such as advertisements, emails, and even conferences. However, you should remember that a key component of your marketing strategy is through the traditional forms of lead generation such as advertisements, TV and radio ads, and magazines. This will ensure that your marketing efforts are targeted and consistent because, unlike other marketing sources, you will only get to generate leads from sources that you have been effective in nurturing.